Blogging is “dead.” Blogging is “old school.”
You might be wrong. In 2025, B2B companies have discovered a newfound love for blogging. This is a direct result of buyers being smarter, busier, and — honestly — a bit tired of AI-generated noise.
To stand out from your competition, you need a strategy that blends storytelling with genuine human connection. That’s where blogging comes in.
With the right blog post ideas, your B2B company can easily build a foundation of meaningful content that drives quality traffic. Creating blogs that nurture your leads through every stage of the buyer’s journey is a proven way to position your brand as an authority in your space.
Are you ready to write content your audience connects with? Let’s get into it.
Educational Blog Post Ideas
A blog that builds trust through expertise is one of the best pieces of content you can create. When it comes to B2B marketing, trust is essential, and you need to share practical, easy-to-follow information to show your audience that your brand is the expert they can rely on.
Here are some blog post ideas you might like:
Industry Explainers
These blog posts explain why a business or industry matters. These posts help demystify complex topics and, in doing so, boost your brand’s search visibility.
For example:
What Is Account-Based Marketing & Why It Matters for SaaS Companies
Tutorials
These blogs are educational and guide visitors through processes related to your product or service.
For example:
How to Build a B2B Content Calendar for 2026
Real-World Use Cases
These posts help your clients solve problems they’re facing and show how your product or service is the perfect solution. They demonstrate proof of value and results that persuade readers.
For example:
How a SaaS Startup Used Blogging to Cut Paid Ad Spending in Half (And How You Can Too)
Position Your Brand as an Authority Using Thought Leadership Topics
Thought leadership content allows you to share powerful ideas with your audience and build trust and authority. As we approach 2026, it’s important to create content catered to decision-makers, helping other businesses find voices they can rely on.
Thought leadership content uses data-driven insights that help readers understand new trends. You can use a blog not just to get clicks but also to gain credibility. Blogs let you bring real-world expertise, build an audience, and connect with your readers on a deeper level.
Blogging also gives you a chance to share bold opinions, whether through executive interviews or expert roundups, offering a unique perspective that makes people think.
Blogging isn’t dead, but keyword-stuffed blogs definitely are. Your readers want insight, authenticity, and valuable resources. That’s what we do at Tower 25 — help businesses craft content that sounds like them and sparks conversation.
Writing About Products or Services Without Being Salesy
Now this is a tricky one. B2B marketers face a real challenge when it comes to talking about their products without pushing too hard for a sale. After all, they’re talking to other business owners who can easily spot a lack of authenticity.
They can also spot value in storytelling, and that’s the secret to writing for B2B audiences.
Instead of telling business owners what to buy, give them a peek into how your team works, your creative process, and how you use technology to solve real problems.
This humanizes your brand and builds trust. By leading with expertise, you’re not selling what you offer; you’re showing the results. Backing your claims with metrics and genuine testimonials further strengthens your credibility.
Another way to make a sale without selling is by creating a feature deep dive or comparison post. This includes an in-depth look at tools or services your potential buyers are considering. You can guide them in their decision-making process by helping them understand their options and why yours stands out.
Instead of positioning your product as the only option, give them an honest, informed comparison so they can conclude for themselves that yours is the best fit.