By SMDP Staff
Santa Monica knows a thing or two about standing out. So does Tower 25—which helps local, national, and global brands do just that every day.
This week, the digital marketing powerhouse walked away with two major honors: a “Most Loved” award for Best Marketing Agency in Santa Monica and a commendation from Mayor Lana Negrete, recognizing the firm’s contributions to the city’s economic and creative resurgence.
That’s right—the mayor handed them a framed certificate in front of 400 attendees at Santa Monica Brew Works. A brewery full of business owners, civic leaders, and rain-soaked fans cheered them on. The applause was loud. And well-earned.
From Search Rankings to City Hall
Tower 25 isn’t a typical marketing agency. It’s not all logos and hashtags. It’s not boutique or buzzy, for the sake of it. It’s a results-driven, strategy-heavy, data-informed digital command center. One that’s been quietly elevating businesses all over the map—online and off.
But this week, it wasn’t just clients who noticed. It was the city.
“Tower 25 isn’t just building brands,” Mayor Negrete said at the event. “They’re building momentum. They’re lifting others as they grow. That’s the kind of leadership Santa Monica needs.”
The agency’s scope is broad—SEO, social media, content, web design, analytics, and now AI personalization tools—but the philosophy stays simple: marketing should connect.
And when it’s done right, it should drive real growth, real impact, and, in this case, real community pride.
Why Tower 25?
For starters, they’re not just serving clients. They’re partnering with them.
The agency doesn’t toss out templated strategies. Instead, it works closely with businesses to understand goals, voice, audience, and needs. It maps out marketing that actually matches the mission.
Then it delivers.
Whether it’s helping a startup get noticed or expanding the reach of a legacy brand, Tower 25 focuses on real returns. Increased visibility. Higher engagement. More sales.
“Every campaign has to work,” said Brad McLaughlin, Director of SEO and Lead Generation at Tower 25. “But it also has to say something meaningful.”
That balance—between innovation and clarity—is what makes Tower 25 a standout.
Ahead of the Curve—and Setting It
Tower 25 isn’t following trends. It’s shaping them.
The agency has leaned heavily into AI-powered personalization, making campaigns feel custom-built for every customer. It uses deep data analysis to fine-tune strategy on the fly. The goal? Smarter marketing that resonates and evolves.
“It’s not just about being seen,” McLaughlin said. “It’s about being understood.”
The company’s reputation for bold ideas and clean execution earned it a 2024 nomination for Best Digital Marketing Agency in California—a high bar in a high-stakes industry. But here in Santa Monica, it’s already considered essential.
The People Have Spoken
The 2025 Most Loved Santa Monica Awards drew hundreds of votes. The public decided who earned a place at the top.
Tower 25 didn’t squeak by. It surged to the front of its category. From small nonprofits to major enterprises, the feedback was the same: Tower 25 makes brands better.
“Tower 25 just gets it,” said one voter. “They’re sharp, honest, and ahead of the game.”
Add the mayor’s official commendation, and the win becomes more than symbolic. It’s civic validation that this agency isn’t just working here—it’s invested here.
More Than Marketing
Sure, Tower 25 knows how to drive ROI. But it also cares about doing things the right way.
The agency supports local initiatives. It donates its time to nonprofits. It brings the same energy to charity work as it does to paying clients.
It also fosters a collaborative, inclusive workplace. Employees are encouraged to speak up, challenge norms, and experiment. That culture fuels creativity—and it shows in the work.
Not Slowing Down
As the crowd cleared and the rain stopped, Tower 25’s team clinked glasses and took a few photos. Then, they headed back to work.
“We’re grateful,” McLaughlin said. “But we’re not done. Our job is to keep pushing the industry forward.”
If recent projects are any sign, that’s exactly what they’ll do.
From AI rollouts to multilingual campaigns to industry-leading SEO performance, Tower 25 is already in tomorrow’s playbook. Clients have noticed. So has the city.
And now, everyone else is starting to catch on.
Tower 25 earned its place in Santa Monica’s spotlight—by showing up, standing out, and lifting others along the way.
Not just an agency. A force. Interested in working with them? Visit https://tower25.com/free-seo-audit/ for a FREE SEO audit.