Susie was running a coffee shop located in the busiest part of town. Countless employees would pass by the shop every morning and stop by to pick up their daily fix of caffeine. Her espressos were perfect. Some customers even created loyalty cards. The only problem was that her online presence did not reflect that. That’s when she reached out to the best local SEO agency to help her.
Local search is one of the most powerful tools that many busy owners still treat as a tech buzzword. The goal is to show up whenever someone searches for a service or product nearby.
In fact, it is ideal for a business to appear in Google’s special group of results known as the Local Pack. Research shows that local searches make up nearly half of all Google searches, and many people visit a business within 24 hours of searching.
It is one of the best ways to turn viewers into customers. With a partner like Tower 25 by your side, you can achieve exactly that.
What Local SEO Really Means (in Simple Terms)
Think of the internet as a map of your city, except all the top businesses are listed, and the first one to show up when you search for “what’s nearby” is considered the best. Local SEO gives Google the perfect set of directions to find your business and recommend it to your potential customers.
And if anyone gets to recommend a business, it’s Google.
Local SEO gives you a chance to connect with your customers and help them find you by sharing your business reviews, photos, and other important details. Another way to enhance your visibility is by focusing on mobile devices and voice search.
Here’s how it works:
Google Business Profile
Google Business Profile is like your online business card. It helps customers find you, learn about your services, ask questions, and leave reviews.
Online Reviews
Building trust with customers requires real, authentic reviews. Reviews also help show Google that your business is trustworthy and helpful.
87% of consumers read online reviews for local businesses, and 40% of consumers will not go for a company that has fewer than four stars—just something to think about.
Contact Info
When your goal is to get more search engine traffic to find you, you want to make it as easy as possible for people to contact you. It is essential for your contact information to be correct and up to date so you don’t confuse Google or your customers.
Local Keywords
Keywords that relate to your city or neighborhood help your business show up in local searches, making it easier for customers to find you.
How to Choose the Best Local SEO Agency for Your Business
If you think all SEO agencies do is promise more traffic, you might be mistaken. SEO agencies help increase website traffic while also driving more calls and clicks.
Think of an SEO strategy as something that helps your business grow and evolve by leveraging local searches, strong reviews, and clear service descriptions. Local SEO agencies focus on local relevance so you’re not just generating generic traffic but attracting real customers nearby.
Your Google Business Profile is like your business’s digital storefront. If it’s messy, outdated, or has no reviews, people will likely walk past it. But if it’s optimized and you have positive reviews from real customers, you can enhance local visibility and influence trust and click-through rates.